The Sony X4500 series is Sony’s latest top of the range flagship Bravia model. The X4500 series is available in 40″, 46″ and 55″ sizes. All X4500 models feature Sony’s latest Bravia Engine 2 that reduces noise, boosts colour ranges, smooth motion and the contrast for deep blacks. They also come with DRC 3.0 (Digital Reality Creation) with advanced up-conversion technology to provide amazing results on the 1080p screen by enhancing the amount of pixels from non-HD sources such as DVD and analog TV. Pretty cool function allowing smooth transition to Hi-Def, the fact that i still got most of my movies in DVD format. We still have no word on 40″ model price, but 46″ priced for $4999, and 55″ for $6999.

The new range includes 3 line-ups that fulfill a home theatre’s needs. From the entry level STR-DG520 and the midrange STR-DG720, all the new receivers support 1080p 24fps True Cinema, while the range-topping STR-DG820 brings Full HD audio capability to even more users thanks to its onboard Dolby True HD/dts Master Audio decoders. All three receivers also feature Digital Cinema Auto-Calibration for simple, accurate automatic set-up, Digital Cinema EX processing for more impressive surround effects and Sony’s DM Port for fast hook-up of portable and personal music players, WiFi networks and Bluetooth.

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Sony has released a new series of BRAVIA TVs that reduce your power consumption to 89W. This JE1 Series uses fluorescent tubes that provide higher luminance efficiency at lower electric voltage with optical film that gives off a higher light transmission rate. The KDL-32JE1 features a 32-Inch LCD Panel in WXGA Resolution (1366×768 ), HDMI interface, Digital TV Tuner, and a contrast ratio of 2500:1 as well as a view angle of 178 degrees. The KDL-32JE is going for about 900€.

Sony announced to introduce their Sony BRAVIA M1 Premium Edition series in their Build in Tokyo (Ginza, Odaïba) and Osaka on June 13th.
About this series, you’ll have the choice between 20-inch and 16-inch LCDs in WXGA resolution (1366×768 ) with 1,200:1 or 1,800:1 (respectively) contrast ratios, 24p True Cinema 1080p-compatible HDMI inputs, Bravia Engine 2 image processing. Available in different colors.