LG’s clever marketing to debut its LCD TV Scarlet
LG presented its Scarlet TV, the world’s slimmest LCD TV, at One Marylebone Road in London, as part of a worldwide marketing campaign led by high-profile TV series director David Nutter.
On the evening of April 30, Natassia ‘Scarlet’ Malthe, the starring character and incarnation of the Scarlet TV, waltzed down the red carpet, dressed in a beautiful deep red gown, ready for the incredible transformation that lay ahead. Behind her was an elegant backdrop featuring music impresarios The New Young Pony Club, Queens of Noize and even a one-off performance by flamboyant singer Grace Jones. Then, at the press of a button, sleek Scarlet LCD televisions were raised from the Eye of Scarlet – a unique screen made to look like the LED lit aperture of the Scarlet TV set. Read more
