Sony at its E3 press gathering introduced a Video section to the console side of the PlayStation Store. Users of the PlayStation 3 will be able to buy or rent content from most major studios, including not just its own Sony Pictures but also Disney, Fox, NGM, Paramount, Warner, and other smaller studios. The company is uniquely one of the first to allow TV show purchases in HD as well as in standard definition, and prices them at $2 each; movies can be rented in either resolution for typical prices of $3 to $4, with permanent movie downloads selling for $10 to $20. Also unique is a sideloading feature, Sony explains.
The service will go live this evening; Sony hasn’t announced which countries will receive the service on launch beyond the US.

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